Cold calling involves actively seeking out potential places to work and either call or go in to see if they are hiring. It’s a technique sales associates often use when they seek out potential customers, but you can easily use the same logic behind this approach to help you land your next big construction job.
Make a Big List – Chances are, you’re going to be shot down a lot when you start cold calling, so make your list big. The more places you call or visit, the more likely you’ll get a “yes”. Write down a list of every single construction firm in your area and be prepared to call on every one of them. List them in order of which you would most like to work for to least, and call on the few you care about least, first. This way you can practice your cold calling skills and potentially land a job, or you can build the skills you need to woo the boss at your top pick.
Do Your Research – Don’t just walk into your cold call blindly. Take a few minutes to research each company on your list. Learn as much as you can about their mission, specialty and history. Being familiar with the company will better prepare them for your call. Incorporate your knowledge into your pitch. For example, if the company recently built a high-profile building in your city, let them know you want to work for them specifically because you admired the work they did on that building. It will help you stand out and will impress the manager that you are familiar with their work.
Ask for a Hiring Manager – Cold calling won’t help if you aren’t talking to the right person. Ask for the hiring manager straight away and don’t begin your hiring pitch until you’re speaking with them.
Get Your Paperwork Together – Have your resume, cover letter and credentials with you every time you pick up the phone or call in person. When on the phone, use it as notes to essentially sell yourself to the hiring manager by phone. Let them know previous big construction jobs you have worked and what formal training you may have. When in person, be sure to leave the manager with a copy of your resume and cover letter.
Be Engaging – Don’t just make it about you. Engage the hiring manager with specific questions relevant to their company. Be friendly yet professional. Show them that your personality would fit well in their business.